― Analyzing 5,000+ online reviews,
focusing on “doesn’t suit my skin / no results” ―
KAIAN Inc. (HQ: Setagaya-ku, Tokyo; CEO: Shigeki Hosono) will launch EVOLURE, a brand proposing a new skincare experience that begins with AI Skin Diagnosis, on Monday, July 20, 2026 via its official online store. On the same day, the AI Skin Diagnosis “EVOLURE CODE” will officially open at the brand’s site “evolure.jp.”
Is there a serum you never finished at the back of your vanity?
You checked the reviews, compared the ingredients, and chose carefully—yet “somehow, it just didn’t suit me.” That experience is not yours alone.
In our independent analysis of over 5,000 posts on cosmetics e-commerce review sites, about 44% of comments about post-purchase dissatisfaction or discontinuation were about “doesn’t suit my skin / no results.” Chosen with hope, yet not kept up. We see this not merely as a product failure, but as a failure of the “experience of choosing.”
*KAIAN research. Based on classification and tabulation of comments about post-purchase dissatisfaction and discontinuation among 5,000+ posts on cosmetics e-commerce review sites; “doesn’t suit my skin / no results” includes expressions of similar intent.
People choose without anyone ever teaching them about their own skin—so it doesn’t fit. EVOLURE changes exactly this.
Three experiences EVOLURE changes
1. Know your skin before you choose — AI Skin Diagnosis “EVOLURE CODE”
The EVOLURE experience begins not with buying, but with knowing. The free AI Skin Diagnosis “EVOLURE CODE” maps your skin on an 8-axis radar chart and delivers a “Personal Skin Report” interpreting the background from 7 perspectives. During the pre-launch period we accumulated over 1,000 diagnoses; what most people say first is the surprise of “finally really understanding my own skin.”
Provided at kaian.jp during pre-launch, the diagnosis officially opens with significantly enhanced features at “evolure.jp” on launch day—free, on smartphone or PC.
2. Choose with confidence, without hesitation
Based on your report, we suggest the ampoule × serum combination that suits your skin right now. No more wandering through countless reviews. And every suggested product discloses what is in it and how much (formulation concentration). “Seems good” becomes “I chose this.”
3. Stay attuned to your skin’s changes
Seasons change, and so does your skin. EVOLURE is a 2-step routine—choose an ampoule for the day and layer a serum. On a sticky rainy morning or a dry heated winter night, you can decide “this one, today” at the sink. Skincare becomes not a duty but a few minutes with yourself: delivering moisture, conditioning the skin, keeping it healthy—designed to continue comfortably every day.
Why you can trust this experience
A pleasant story alone isn’t enough to entrust your skin. So EVOLURE opens all the evidence.
- Full disclosure of ingredient concentrations (Serum A: skin-conditioning & moisturizing ingredients, 11.01% total)—see for yourself what you pay for.
- Formulation designed on peer-reviewed research—our thinking references third-party peer-reviewed studies, with sources cited.
- Privacy first—diagnosis face images are not stored.
*Diagnosis results are reference information based on skin-impression estimation, not a medical diagnosis.
For first-timers — start with compatibility
The first subscription delivery includes a “Skin Conditioning ampoule” free. Start by checking how it suits you.
Product lineup (tax incl.)
| Product | Size | Regular | Subscription |
|---|---|---|---|
| EVOLURE Serum A | 30mL | ¥17,000 | ¥14,800 |
| EVOLURE Serum C | 30mL | ¥8,800 | ¥7,500 |
| Skin Conditioning ampoule (subscribers only) | — | — | Free on first subscription (¥2,600 from 2nd type) |
| Longevity Care ampoule (subscribers only) | — | — | ¥3,300 |
| Time Defense ampoule (subscribers only) | — | — | ¥2,900 |
*All products are cosmetics. *Ampoules are available to subscription members only. *Ampoules will expand to up to 30 types over the next three years—the brand keeps responding to your skin’s changes.
Launch overview
- Launch date: Monday, July 20, 2026
- Sales channel: EVOLURE official online store
- AI Skin Diagnosis “EVOLURE CODE”: officially opens at evolure.jp on launch day (free / smartphone & PC)
Message from the CEO
“Across leading two cosmetics companies, what pained me most were the voices left on review sites: ‘I had hopes, but couldn’t keep using it.’ In our independent analysis of 5,000+ reviews, about 44% of comments on post-purchase dissatisfaction or discontinuation were ‘doesn’t suit my skin / no results.’ I spent 17 years in IT building systems that ‘make the unclear clear.’ With that technology, I want to end the disappointment of choosing skincare. Know your skin through diagnosis, choose with conviction, and build a long relationship—what EVOLURE offers is not the product itself, but that experience.”
— Shigeki Hosono, CEO, KAIAN Inc.
Company overview
- Company: KAIAN Inc.
- Location: Setagaya-ku, Tokyo
- Representative: Shigeki Hosono, CEO
- Founded: June 2026 (business preparation began February 2025)
- Business: Planning, development and sales of the skincare brand EVOLURE; provision of AI Skin Diagnosis services
- Tagline: Creating the future of skin with Beauty × Technology
- URL: https://kaian.jp
Press image downloads
Product images for press and editorial use. Click each image or the button below to download (JPG). Please credit “EVOLURE / KAIAN Inc.”
Press & media inquiries
Email: info@kaian.jp