Business
Changing the norms of skincare with science — KAIAN’s business and the EVOLURE brand.
The problem we want to solve
“Pricier cosmetics work better,” “a trending ingredient must be safe” — the market is full of expectations with no basis. Concentrations go undisclosed and efficacy is discussed subjectively. The structure that keeps consumers from choosing well is exactly what we want to fix.
KAIAN puts an end to this opacity through AI-driven formulation design and the thorough disclosure of evidence.
EVOLURE
Skincare designed for people who choose by ingredients. Science-based formulas that disclose even the blend ratios. Serum A, Serum C and three ampoules. Launching July 20, 2026.
AI designs, people refine.
AI analyzes vast ingredient data and research to design the backbone of a formula, and formulators and experts refine it. A development model that balances speed, precision and integrity.