Skincare designed
for people who choose by ingredients.
EVOLURE is the skincare brand by KAIAN.
Science-based formulas that disclose blend ratios, and AI-assisted design.
Making "chosen by evidence" the new default.
Not with the words of advertising — with the facts of ingredients.
"Pricier cosmetics work better," "a trending ingredient must be safe" — the market is full of expectations with no basis. Concentrations go undisclosed and efficacy is discussed subjectively. That structure is what we want to fix.
EVOLURE is KAIAN's answer. We disclose the % of each ingredient in the formula. AI proposes viable formula candidates; formulators and experts refine them.
Learn on kaian.jp, know yourself on evolure.skin, choose on EVOLURE — one line connecting the KAIAN ecosystem.
Two serums, three ampoules.
Intensive-Care Serum
Daily Serum
AI Skin Diagnosis picks one for you.
Skin Conditioning
Time Defense
Longevity Care
AI designs, humans refine.
Data-driven Design
AI analyzes ingredient data and research to propose feasible formula backbones with rationale.
Browse the ingredient library →Human Craft
Formulators and experts refine. Feel, application and outcome — the final call sits with human judgment.
About our team →Radical Transparency
We disclose ratios, evidence, and limits. "We can't disclose that" is not an option.
Read: Evidence concentration →Learn · Know · Choose — one line.
KAIAN's ecosystem is built in three layers: education, diagnosis, product. EVOLURE is the "choose" entry point.
kaian.jp
Ingredients, concerns and science — learned with evidence.
Browse this site →evolure.skin
Know your own skin, scientifically, with AI.
Go to evolure.skin →EVOLURE
Choose by evidence, after learning and knowing.
Go to evolure.jp →Visit the EVOLURE official site
Sales, purchases and subscriptions live on the EVOLURE official site. KAIAN stays focused on "teach and learn."